Session 29: Room 287 | |||
Monday AMThe role of sensory in new product innovation | |||
| Sponsor: | Sensory Evaluation Division | ||
| Moderator(s): | T. M. Work, McCormick & Company, Inc. A.-M. Allison, Kellogg's | ||
| Time: | 9:00 AM | ||
| 9:00 AM | Introductory Remarks | ||
| 9:05 AM | 29-1 | In the land of memorable "experiences," all the senses count J. DONOVAN | |
| 9:35 AM | 29-2 | (Withdrawn) Generating insights for the consumer centric business approach J. J. WISEMAN | |
| 10:05 AM | 29-3 | How understanding the sensory experience leads to innovation C. A. DUS | |
| 10:35 AM | 29-4 | Transitioning the fuzzy front end into actionable sensory N. C. RODRIGUEZ | |
| 11:05 AM | 29-5 | Collaboration frees team inspiration in creating product experiences that delight L. DUDEK | |
| 11:35 AM | 29-6 | Application of immersion studies, and how the experience translates to sensory product needs C. A. JONES | |
2005 IFT Annual Meeting, July 15-20 - New Orleans, Louisiana