Session 73: Room 287

Tuesday PM

From Mad Cow to acrylamide to listeria: The art of effective risk communication

Sponsor:Extension & Outreach Division
Moderator(s):A. O. Flood, International Food Information Council
N. C. Flores, New Mexico State Univ.
Time: 2:30 PM
2:30 PM Introductory Remarks
2:35 PM73-1Overview and definition of risk communication
N. C. FLORES, A. O. Flood
3:05 PM73-2Consumer perceptions of food safety
C. M. BRUHN
3:35 PM73-3Putting risk in perspective for consumers: Acrylamide, pathogens, BSE as typical examples
C. K. WINTER
4:05 PM73-4Risk communication case scenario: BSE
R. B. GRAVANI
4:20 PM73-5News Alert! The media’s role in communicating risk to the public
A. O. FLOOD
4:35 PMPanel discussion: Fitting risk communication into effective crisis management

2005 IFT Annual Meeting, July 15-20 - New Orleans, Louisiana