Session 4


Session 4: Room 396
Sunday PM Emerging challenges in consumer-driven R&D
Sponsor:			Marketing & Management Division
Moderator(s):			T. C. Mascuch, McCormick & Co., Inc. M. Robleto, MassMutual Financial Group
	Time:		2:30 PM
	2:30 PM		Introductory Remarks
	2:35 PM	4-1	Incorporating health trends & crafting a nutritional message within the product development process D. E. BEST
	3:05 PM	4-2	Consumer concept profiling: Understanding the consumer mind to predict the needs of tomorrow’s consumers H. R. MOSKOWITZ, M. Reisner, B. Krieger
	3:35 PM	4-3	How food scientists can best anticipate, integrate and utilize consumer trends for successful market entry C. A. JONES
	4:05 PM	4-4	A real-time marketplace: How to marshal and protect your R&D resources for effective business development M. ROBLETO
	4:35 PM	4-5	Top 10 Ways to Maximize your Dollar When Outsourcing Product Development B. STUCKEY
	5:05 PM	4-6	Keeping your R&D professionals highly motivated, inspired and constantly contributing to effective product development and collaboration. P. M. MANOSKI

Session 4: Room 396