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P. EITMANT, e Strategy Group, 200 West 11th Street, Norton Building, Suite 3 NW, Lockport, IL 60441 and C. Haynes, SES Product Development and Engineering, 5380 Courseview Drive, Mason, OH 45040. Although the present is commonly referred to as “the decade of design,” the package development process that surrounds the new focus on design-oriented innovation has not delivered an increase in the number of successful product launches. For the vast majority of companies, the decade of design is crippled by archaic consumer research and commercialization methodology. It has been proven yet again that even innovative designs that lack specific consumer focus, are poorly executed, and delivered late, do not offer a winning proposition. e Strategy and SES Product Development and Engineering will provide an overview of a new development process that delivers well executed, innovative packages faster than ever before possible. Using learning over a number of business executions, through the integration of consumer-based specifications, advanced engineering, manufacturing, and supply chain technology with design-oriented innovations, a process will be demonstrated which makes possible consumer-preferred and functionally tested innovative packaging to market in about half the time of traditional development processes. Successful packaging innovations are engineered using a combination of proprietary qualitative techniques, proven optimization and trade-off designs, and physics-based modeling to identify needs, understand the combination of key packaging attributes which will improve the functionality of packages and, importantly, best solve consumer problems. The development and delivery strategies are based on principles of lean manufacturing theory, where no aspect of the design execution is allowed to exist without design boundaries that are defined from the consumer research, manufacturing, and project economics. This approach eliminates rework loops that, when compared to traditional development methodologies, will reduce the development time, on average, by about 50%.
Session 23, Accelerated new product development: Speed to market, doing more with less
2005 IFT Annual Meeting, July 15-20 - New Orleans, Louisiana |