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C. E. MOORE, Nutrition, Coca-Cola North America, 2114 Rice Blvd., Houston, TX 77005 The 2005 Dietary Guidelines recommend a reduced intake of added sugars as helpful in weight control and in achieving recommended intakes of nutrients. The Coca-Cola Company (TCCC) provides a variety of beverage options for consumers interested in controlling calorie and sugar intake. In 1982, TCCC introduced diet Coke® with an alternative sweetener system. Currently, diet drinks represents approximately one third of TCCC's Carbonated Soft Drink (CSD) portfolio in North America. Since 1982, TCCC has continued to introduce beverages utilizing nutritive and non-nutritive sweeteners. In 2004, TCCC introduced a variety of reduced calorie products, including Minute Maid® Premium Light orange juice beverage with half of the calories and carbohydrates of 100% juice, Minute Maid Light ™ drinks with 5 calories per 8 fluid ounce serving, Diet Sprite Zero® with an improved and reformulated sweetener system, and C2™ with half the calories and sugar of typical CSDs. Continued sales of 8 fluid oz. carbonated soft drink cans and glass bottles, and revision of soft drink labels of multi-serve containers to better communicate caloric and nutrient content reflect TCCC's efforts to provide expanded options and product information to consumers. TCCC also sponsored a scientific consensus conference on the role that sweeteners play in public health with Oldways Preservation Trust (Boston, MA), which concluded that alternative sweeteners were safe for all population groups, the taste for sweetness was innate, and that new tools were needed to enable consumers to manage the preference for sweetness. TCCC will continue to address consumers' taste expectations and desires for sweetness as it explores new alternative sweetening and beverages options .
Session 38, 2005 Dietary Guidelines for Americans: What consumers and food product developers tell us
2005 IFT Annual Meeting, July 15-20 - New Orleans, Louisiana |