Session 25


Session 25: Room N-220
Tuesday PM Qualified health claims: Is the FDA report card making the grade with consumers?
Sponsor:			Toxicology & Safety Evaluation Division
Cosponsor(s):			Marketing & Management Division Nutrition Division
Moderator(s):			T. C. Mascuch, McCormick & Co., Inc. C. J. Geiger, Geiger & Associates
	Time:		2:30 PM
	2:30 PM		Introductory Remarks
	2:35 PM	25-1	What's "qualified" about a qualified health claim? N. J. RACHMAN
	3:05 PM	25-2	FDA consumer research on health claims and disclaimers on food labels B. M. DERBY
	3:35 PM	25-3	Measuring consumer understanding of qualified health claims: Conceptual difficulties and empirical results R. D. MURPHY
	4:05 PM	25-4	Consumer reactions to qualified claims: Would anyone purchase a “D” C. J. GEIGER
	4:35 PM	25-5	Do claims make a difference? M. A. KANTOR
	4:50 PM	25-6	From packaging to promotion: A competitive opportunity becomes a food marketer’s challenge S. A. ZAWEL
	5:05 PM	25-7	How to live with qualified health claims: An industry perspective S. J. BARTHOLMEY
	5:20 PM	25-8	In the court of public opinion, every action has an equal but opposite reaction: Education vs. influence L. W. EATHERTON

Session 25: Room N-220