Session 44: Room N-113 | |||
Wednesday AMMining marketing information in the new millennium: Where do I go, what do I collect and how do I use marketing information? | |||
| Sponsor: | Marketing & Management Division | ||
| Moderator(s): | J. Drake, Experian J. B. Scheel, Univ. of Nebraska, Lincoln | ||
| Time: | 9:00 AM | ||
| 9:00 AM | Introductory Remarks | ||
| 9:05 AM | 44-1 | What is marketing intelligence? J. B. SCHEEL | |
| 9:35 AM | 44-2 | Using your local library T. BICKNELL-HOLMES | |
| 10:05 AM | 44-3 | Mediated searching: The benefits of collaboration G. POTASH | |
| 10:35 AM | 44-4 | Integrating customer data: Develop successful customer relationships, targeted marketing plans, and understanding risk management J. DRAKE | |
| 11:05 AM | 44-5 | Utilizing the internet to understand consumer attitudes H. R. MOSKOWITZ | |
| 11:35 AM | 44-6 | Using marketing intelligence for long-term strategic planning T. J. BARGMAN | |