Session 52: Room N-109

Wednesday PM

Convenient food packaging for on-the-go lifestyle

Sponsor:Food Packaging Division
Cosponsor(s):Marketing & Management Division
Moderator(s):L. E. Cook, Sealed Air Corp.
T. C. Mascuch, McCormick & Co., Inc.
A. L. Brody, Packaging/Brody, Inc.
Time: 2:30 PM
2:30 PM Introductory Remarks
2:35 PM52-1Packaging of convenience foods for the on-the-go lifestyle
C. K. BAILEY
3:05 PM52-2Top 10 new global packaging and product trends
L. DORNBLASER
3:35 PM52-3Overview of convenient packaging
A. L. BRODY
4:05 PM52-4Unleashing the power of packaging: Kraft on-the-go lifestyle products
T. BIDDIE
4:35 PM52-5Looking for the ultimate consumer package
S. A. BRADY
5:05 PM52-6Creating brand identity via the communicative power of packaging
R. L. UNDERWOOD
5:20 PMPaper Withdrawn

2004 IFT Annual Meeting, July 12-16 - Las Vegas, NV