34-3


Communicating with consumers: Building trust to change the odds of success

C. M. BRUHN, Center for Consumer Research, Univ. of California, Davis, Dept. of Food Science & Technology, 1 Shields Ave., Davis, CA 95616

Hot Topics presentation.

Session 34, HOT TOPICS: Keeping the food industry competitive: Changing the odds
9:00 AM - 12:00 PM, Wednesday AM Room N-115

2004 IFT Annual Meeting, July 12-16 - Las Vegas, NV