Session 38: Room N427-ab (McCormick Place - Chicago) | ||
Monday AMStrategies for successful product development | ||
| Sponsor: | Marketing & Management Division | |
| Moderator(s): | E. E. O'Neill, Univ. of Nebraska, Lincoln T. J. Bargman, ConAgra, Inc. | |
| Time: | 9:00 AM | |
| 9:00 AM | Introductory Remarks | |
| 9:05 AM | 38-1 | Using market surveys and market research to identify demand and niches J. B. SCHEEL |
| 9:35 AM | 38-2 | Developing new product concepts from basic features conjoined with need states and/or dayparts H. R. MOSKOWITZ, R. Cappuccio, A. Hughson |
| 10:05 AM | 38-3 | Strategic visioning for long term growth T. J. BARGMAN |
| 10:35 AM | 38-4 | A culinary approach to food product development in a manufacturing environment E. SPARKS |
| 11:05 AM | 38-5 | The Food Processing Center: How a university can help new product efforts E. E. O'NEILL |
| 11:35 AM | 38-6 | Global food and beverage trends L. DORNBLASER |