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Global food and beverage trends |
L. DORNBLASER, Global New Products Database, Mintel International Group Ltd., 213 W. Institute Pl., Ste. 208, Chicago, IL 60610-3349 Wellness and convenience. Those two trends continue to drive new product development around the world. However, what one country may consider convenient does not appear in other countries. Wellness definitions and product positionings vary as well. Understanding these differences can arm the savvy product marketer with new product concepts that could spell success in the US marketplace.
Session 38, Strategies for successful product development
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