44-10
Tetra Recart™: The world's first retortable carton
S. HELLENSCHMIDT, Tetra Recart, Tetra Pak Inc., 3300 Airport Rd., Denton, TX 76207
Serving as an alternative to traditional metal, glass and plastic-based packages, Tetra Pak’s new Tetra Recart offers a competitive advantage to manufacturers of solid foods and liquid foods with particulates such as fruits, vegetables, ready-to-eat foods and pet food.
Tetra Recart offers many benefits to food manufacturers. The immediate advantages are package differentiation and unique shelf impact for product updates and new product launches. Products packaged in the Tetra Recart can be distributed and merchandised ambient and are lighter and easier to stack than cans or glass jars. The carton is also a low-resource package and is 100% recyclable.
The production capacity of Tetra Recart is similar to that of modern canning lines. An unprecedented efficiency for carton-based packaging systems, the Tetra Recart runs at speeds up to 24,000 packages per hour.
Tetra Pak and Friskies launched the first commercial application in Italy and the U.K. in May 2001. The dog food’s immediate sales results and retailer adoption have proved Tetra Recart’s success. Tetra Pak was awarded the 2002 DuPont Diamond Award for its world-first package. In March 2003, Bonduelle, a large European marketer of canned, frozen, and fresh vegetables will release four mixed-vegetable items in France.
Session 44, NEW PRODUCTS & TECHNOLOGIES
9:00 AM - 12:00 PM, Monday AM