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Opportunities, issues and barriers in successful zoonutrient marketing |
E. J. HENTGES, National Pork Board, PO Box 9114, Des Moines, IA 50306 Marketing of foods based on nutraceutical content has experienced rapid growth. However, this growth has largely been restricted to phytonutrient compounds or plant-based foods. Consumer perception and expectation are significant factors in the opportunities for zoonutrient-based marketing, along with market size and consumer education. Another set of factors does exist and these are regulatory issues that affect the entry of zoonutrient marketing. These issues include labeling for health claims, standards of identity and fortification.
Session 20, Applications and health benefits of zoonutrients for today's consumers
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