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Emerging traditional ethnic beverages in the U.S. |
S. PATEL, Research & Development, Snapple Beverage Corp., 709 Westchester Ave., White Plains, NY 10604 Change is one constant in the beverage industry. We all are aware that it is one of the most dynamic of all food categories. It can be parelleled to the fashion industry. In such a environment of change how can you be at the forefront of it or even keep up with it. The topic will cover: 1) Some Key factors that help you become the trend setter or keep up with trends. 2) Work within the strategic framework. 3) Technical competency is important to keep up with the process. 4) Operational Efficiency. 5) Keeping the bottom line always up.
Session 26, Traditional beverages from Asia, Latin America and the Caribbean and their marketability to the U.S. consumers
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