Session F2: Room 292 | ||
Sunday PMFORUM: Unlock the hidden benefits in your products – Going back to basics | ||
| Moderator(s): | B. Messenger, Consultant | |
| Panelist(s): | S. A. Zawel, Mango Logic J. Kinsinger, Hains Celestial Group K. G. Lapsley, Almond Board of California C. R. McGill, Tropicana Products, Inc. B. Slaugh, Eggland's Best, Inc. | |
| Time: | 1:30 PM | |
| Identifying methods to develop new products, and new marketing and advertising messages in the ever-changing functional food and nutraceutical world is a challenge. We constantly hear and see media stories about research on new phytochemicals and micronutrients with the potential to minimize disease risks and optimize healthy functions. It remains true that our society is changing from one of health-care to self-care. Consumers are looking for new and better ways to maintain their health and well-being. The aging boomer market and their children, the baby boomlet, provide opportunities that will last for years. The biggest question remains – How do food and beverage manufacturers capitalize on the self-care movement? During this session we will hear how some companies have been able to capture a portion of this market, and how some have been able to revitalize their long-standing brands. We’ll also hear about new ways you can revitalize your core products and brands. The session will reveal some surprising insights about capturing today’s consumer dollar. The ideas and approaches that have produced real success may not be what you’d think. | ||