Session 34: Room 281 | ||
Monday AMProduct development for aging baby boomers | ||
| Sponsor: | Product Development Division | |
| Moderator(s): | S. L. Rice, Frito-Lay, Inc. M. J. Hinds, Oklahoma State Univ. | |
| Time: | 9:00 AM | |
| 9:00 AM | Introductory Remarks | |
| 9:05 AM | 34-1 | Nutritional issues in product development for aging baby boomers H. CHOI |
| 9:35 AM | 34-2 | Paper Withdrawn |
| 10:05 AM | 34-3 | Cognitive aging, food choice, and product success R. J. F. ELSNER |
| 10:35 AM | 34-4 | Innovations in packaging and convenience A. L. BRODY |
| 11:05 AM | 34-5 | Find your consumer's 'hot buttons' H. R. MOSKOWITZ, B. Itty |
| 11:35 AM | 34-6 | Case study in marketing functional food products and nutrition services to aging consumers S. H. HOLAY |