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R. J. ALVAREZ, Ruiz Food Products, 501 S. Alta Ave., Dinuba, CA 93618

A successful road map for this industry into the new decade will require understanding of global marketing forces, government interventions, competitive science and technologies, supply and distribution, and e-business. This presentation will focus on the strong global winds of change, and success in the marketplace that can only be achieved by those who are flexible, adroit, fearless, and turbo-fast. Food executives willing to seize the opportunity will have to stop padding and start rocking the boat.