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M. LUBINSKY, Integrated Marketing Communications, Inc., Suite 1317, 225 W. 34th St., New York, NY 10122

It wasn't so long ago that kosher was viewed as an accommodation to a small group of Orthodox Jews who observe the dietary laws. While these kosher consumers are no doubt benefiting from the explosion of kosher, it has become a category that has gone far beyond its original target group.

The evidence is mounting that kosher is a standard with national and international consumption. It has emerged as a multi-billion-dollar brand with all of the opportunities that such positioning offers. It requires a fresh look, not only to appreciate the potential for increasing the bottom line, but also as a ticket to markets that were heretofore out of reach.

What is the scope of the kosher market? How can companies take advantage of their kosher status? Why should manufacturers acquire kosher certification? How should industry develop a kosher profile and profit from the experience?

The speaker will trace the development of the kosher food market and illustrate just how dynamic a market it has become. He will review some of the data that his firm has accumulated to support the remarkable story of the rise of the kosher food market 3,500 after the Ten Commandments were handed over to Moses on Mt. Sinai.

He will particularly focus on the marketing strategies that companies need to adopt to take advantage of their kosher status. The bottom line will be the bottom line!