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M. GORDON, Gordon Hanrahan, Inc., 180 N. Michigan Ave., Ste. 401, Chicago, IL 60601

This presentation will briefly review the size, scope, and phenomenal growth of this unique industry. This discussion will focus on the impact that foodservice has had on mass feeding, technology and marketing, peoples lifestyles, delis, supermarkets, and regulatory agencies. It will set the tone in this symposium for a discussion about innovative marketing, industry, and consumer strategies and dynamics.